2 items from 2017
The leadup to the 2017 edition of the NewFronts has been hectic, with major media companies like BuzzFeed, Fullscreen, and Yahoo opting out of the annual series of pitches to potential advertisers. Now, another participant has decided to switch up its spiel. Digital media company Studio71 has announced that it will stream its NewFronts presentation online rather than hosting an in-person gathering in New York.
Studio71’s NewFronts address will be filmed at the company’s Los Angeles headquarters and will be streamed privately for advertisers. For each view the broadcast generates, Studio71 will donate $1 to We.org, which assists underprivileged youths around the world. During its presentation, Studio71 is expected to reveal new programs and initiatives built around its roster of partners, which includes top online video stars like Lilly Singh (pictured above) and Rachel Levin as well as Hollywood notables like Dwayne “The Rock” Johnson.
“Rather than asking you »
- Sam Gutelle
Rome – Studio71, the multichannel network controlled by German broadcaster ProSiebenSat.1, has forged partnerships with French TV network TF1 Group and Italy’s Mediaset, which have become minority shareholders in the company, forming a European alliance in the advertising-video-on-demand sector.
TF1 has taken a 6.1% stake in Studio71, while Mediaset has taken an initial 5.5% chunk for a combined investment of 53 million euros ($56 million). ProSiebenSat retains about 70% of Studio71 shares, according to a statement.
The deal values Studio71 at roughly 400 million euros ($425 million).
The entry of these two top European generalist broadcasters will see Studio71 expand by setting up local operations in France and Italy. As part of the agreement Studio71 will acquire a strategic minority interest in premium multichannel network Finder Studios, which is controlled by TF1 Group. Under the Mediaset partnership, Mediaset’s Publitalia80 unit will become the exclusive sales agent for Studio71 advertising in Italy.
Each new Studio71 platform will feature content from TF1 and Mediaset’s »
- Nick Vivarelli
2 items from 2017
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