6 items from 2015
Step aside, PewDiePie. A 20-year-old YouTube beauty and lifestyle guru had the most-subscribed YouTube channel in the world in August 2015. Rachel Levin added an incredible 702,000 subscribers to her RCLbeauty101 channel during the 31 days of the month, giving the Pennsylvania native and burgeoning force on YouTube the #1 spot on the worldwide chart. Felix Kjellberg's familiar PewDiePie channel is nearly 100,000 subscribers behind in second place, having added 609,000 subscribers to its Bro Army.
In a very, very close third place is fernanfloo. The El Salvadorian gamer almost beat out an international icon, adding more than 607,000 subscribers during the month. In fourth place is elrubiusOMG. The Spanish gamer saw a 5% increase in his subscriber acquisition rate, ending the month with more than 574,000 new subscribers.
And rounding out the Top 5 is One Direction. The British boy band that will soon disband released several new singles on its YouTube channel, which helped it to more than 510,000 new subscribers. »
- Joshua Cohen
The annual New York Fashion Week returned to Manhattan on September 10th, and YouTube has stepped up to the runway in a big way. The world’s top video site has launched a large-scale collaboration that will bring fashion publication Vogue and supermodel Karlie Kloss to YouTube Space New York.
During Fashion Week, Conde Nast brands Vogue and Teen Vogue will take over YouTube Space NY, which sports a Chelsea location close to many of the featured events. As part of the collaboration, Kloss will join forces with a number of YouTube’s top beauty stars, including Amanda Steele, Fleur De Force, Chloe Morello, Ann Le and Rachel Levin. Kloss will challenge these hip influencers to recreate Fashion Week looks and show them off at the Teen Vogue Studio located within YouTube Space NY.
In order to promote the partnership, Kloss appeared in a video on the Vogue YouTube channel. »
- Sam Gutelle
A quartet of online video stars have a message for prospective smokers. Ryan Higa, Rachel Levin, Christian DelGrosso, and Jerry Purpdrank all appear in the Truth campaign’s latest video, which channels Admiral Ackbar and warns that “social smoking” is a trap.
In the video, the participating YouTube and Vine stars offer up various rationalizations for why it’s ok to smoke. As soon as the words leave their mouths, various image macro characters show up to deliver a recurring three-word response: “It’S A Trap!” The video certainly panders to its intended audience, but it also succeeds in getting its message across.
Truth, which has been active since the late 90s, has partnered with online video stars as part of its ongoing campaign to combat youth smoking. It previously enlisted several of the Internet’s most prominent influencers for an utterly ridiculous music video called “Left Swipe Dat,” which »
- Sam Gutelle
The Teen Choice Awards are kicked off Sunday night, gathering some of the biggest stars in music, movie, TV and the Web world to let teenagers decide who wins.
In music, One Direction and Fifth Harmony took home an impressive bounty, winning such awards as choice selfie taker and choice summer song, respectively. “Empire” unsurprisingly won the prize for best breakout TV show, and “The Vampire Diaries'” Nina Dobrev won her final award for the drama.
See a full list of winners below.
Choice Web Star: Female
Bethany Mota (Winner »
- Variety Staff
BroadbandTV, which now counts more than 4.7 billion views per month across 34,000 partner channels, call itself the fastest-growing major online video network on the Internet. In order to sustain its growth, Bbtv continually adds new partners to its network, and within the past few weeks it has signed deals with three notable names. YouTube personality DaveyWavey, electronic artist Major Lazer, and beauty guru Rachel Levin (aka Rclbeauty101) have all joined the BroadbandTV network.
Davey’s videos often discuss topics relevant to gay culture, and he frequently collaborates with his fellow YouTubers. Across three YouTube channels--one featuring sketches, a second serving as a home for vlogs, and a third showcasing workout tips--he has more than 1.3 million subscribers.
The vast majority of Levin’s YouTube presence, on the other hand, is concentrated on her primary channel, which we profiled in our YouTube Millionaires column earlier this year. To date, her array of makeup tips, »
- Sam Gutelle
6 items from 2015
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