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1 item from 2017


Fox Sets ‘24: Legacy’ Alarm With Amazon Alexa, Homepage Pact (Exclusive)

30 January 2017 7:00 AM, PST | Variety - TV News | See recent Variety - TV News news »

Fox is bringing the trademark “24” ticking-clock sound effect to Amazon’s voice-activated Echo devices, in a unique promo with the ecommerce giant ahead of the premiere of the franchise’s “24: Legacy” reboot.

Beginning Monday, Jan. 30, Amazon Echo users will be able to select the action-drama franchise’s reverberating “plink-plink” audio mnemonic as a personalized alarm tone for Alexa. “24: Legacy” premieres Feb. 5 immediately after Super Bowl Li on Fox.

On Super Bowl Sunday, “24: Legacy” and the Alexa alarm tie-in will be featured on Amazon’s homepage in the top-center rotating carousel. That also will promote the availability of the show for purchase on Amazon Video, as well as the eight prior seasons of “24” streaming on Amazon Prime Video.

In addition, starting Wednesday, March 1, Fox and Amazon will launch the “24: Legacy Daily Mission,” a series of custom 24-second challenges designed to test users’ mental and physical abilities (like quizzes or jumping jacks). Naturally, there »

- Todd Spangler

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1 item from 2017


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