He’s one of the luckiest travellers on earth and is a creation ironically being used to capture the international travel insurance market.
Sydney ad agency The Works has created Fortunate Frank, an animated character who blithely avoids near-certain mishaps which would otherwise put him at the mercy of overseas medical staff and bureaucratic officialdom.
The 30 second spot began airing last night and launched Virgin Money Australia’s new Virgin Travel Insurance arm, representing an expansion of its business.
The new campaign is part of a 20 per cent increase in advertising spend by Virgin Money, with the company in partnership with Allianze Global Assistance to provide for all manner of travelling nightmares including theft, illness, cancellations and more.
The message is that Fortunate Frank has more luck than most – and that it’s always better to be prepared for disasters.
“We know Australians love to travel and experience adventure, but...
Sydney ad agency The Works has created Fortunate Frank, an animated character who blithely avoids near-certain mishaps which would otherwise put him at the mercy of overseas medical staff and bureaucratic officialdom.
The 30 second spot began airing last night and launched Virgin Money Australia’s new Virgin Travel Insurance arm, representing an expansion of its business.
The new campaign is part of a 20 per cent increase in advertising spend by Virgin Money, with the company in partnership with Allianze Global Assistance to provide for all manner of travelling nightmares including theft, illness, cancellations and more.
The message is that Fortunate Frank has more luck than most – and that it’s always better to be prepared for disasters.
“We know Australians love to travel and experience adventure, but...
- 1/7/2013
- by Marcus Casey
- Encore Magazine
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