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4 items from 2017

The Post-White House Anthony Scaramucci Has a Hollywood PR Man in His Corner

19 August 2017 2:24 PM, PDT | The Hollywood Reporter - TV News | See recent The Hollywood Reporter - TV News news »

Anthony Scaramucci's tenure in the White House may have been (extremely) short, but he's making moves to capitalize on the national attention and interest he received during his memorable stint as communications director.

As the smooth-talking New York financier considers his next steps, "The Mooch" is now being represented by veteran Hollywood publicist Howard Bragman, a source with knowledge of the situation confirmed to The Hollywood Reporter. (The news was first reported by Politico.)

Bragman is the founder and chairman of communications agency Fifteen Minutes, and he has decades of experience representing A-listers and advocating for social causes. When »

- Jeremy Barr

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Bill O’Reilly’s Harassment Claims Just Became a Full-Blown Crisis, Say Hollywood PR Experts

4 April 2017 6:08 PM, PDT | The Wrap | See recent The Wrap news »

For 16 years, Bill O’Reilly held the No. 1 spot in cable news. His show, “The O’Reilly Factor,” mercilessly crushed its competition, remaining untouchable… until now. Recent allegations that he sexually harassed several women are threatening to bring down the once invincible TV pundit, according to Hollywood PR experts. “This is a big deal, let’s not sugarcoat it,” Howard Bragman, chairman and founder of 15 Minutes Public Relations, told TheWrap. “This just escalated from controversy to crisis.” Also Read: Brie Larson, Patton Oswald, Bette Midler Weigh In on Campaign to Dump Bill O'Reilly At least 11 advertisers have severed their ties with O’Reilly’s show. »

- Itay Hod

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Oscars Best Picture Fiasco: What PWC and the Academy Must Do to Manage the Fallout

28 February 2017 1:28 PM, PST | Variety - Film News | See recent Variety - Film News news »

It should have been a moment of triumph for the Oscars. After two years of social media blowback and protests about the lack of diversity in its membership ranks and across their list of nominees, the Academy Awards honored a record number of African-American artists. In a stunning upset, “Moonlight,” a tender-hearted drama about growing up gay and black, picked up best picture. Instead, an epic flub that saw presenters Warren Beatty and Faye Dunaway mistakenly award the top prize to “La La Land” has dominated headlines.

“The success of films such as ‘Moonlight’ and the greater balance in terms of the diversity of the winners has been totally overshadowed by this,” said Kevin Craig, CEO and founder of Plmr, a public relations firm. “In other years, a film with a budget of $1.5 million winning best picture would be seismic. Instead we’re talking about Faye Dunaway, Warren Beatty, and this car crash footage. »

- Brent Lang

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Tarek El Moussa Clears Up Rumors About His Divorce From Christina

19 January 2017 6:25 AM, PST | E! Online | See recent E! Online news »

Tarek El Moussa wanted to set the record straight Wednesday. In Touch published several claims about the Flip or Flop star's divorce from Christina El Moussa in its Jan. 30 issue (on newsstands Friday), including that he refers to her as a "whore." The tabloid also reported the exes have hired separate publicists in the wake of their breakup: Howard Bragman represents Tarek, while Cassie Zebisch represents Christina; E! News later confirmed In Touch's claim that Bragman and Zebisch are representing the Hgtv personalities. Other details from the magazine's cover story didn't sit well with Tarek. For example, a source said Tarek "found humor in insulting his wife in »

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