Dual campaigns to fight online piracy worldwide and to withstand any weakening of copyright protection in Australia are stepping up.
Village Roadshow and Foxtel have joined a newly-formed global coalition of 30 content creators and on-demand entertainment companies dedicated to reducing online piracy.
The Alliance for Creativity and Entertainment (Ace) will draw on the worldwide anti-piracy resources of the Motion Picture Association of America, in concert with the efforts of coalition members.
Ace.s membership includes the Hollywood majors, Amazon, Netflix, BBC Worldwide
, HBO, Hulu, Lionsgate, CBS, Canal+ Group, Constantin Film
, Millennium Media, Sky, Star India, Studio Babelsberg
, Stx Entertainment and Telemundo.
Its mandate is to conduct research; work closely with law enforcement to curtail illegal pirate enterprises; file civil litigation; forge cooperative relationships with national content protection organisations; and pursue voluntary agreements with responsible parties across the internet.
Village Roadshow co-chairman/co-ceo Graham Burke
said, .Nothing is more important or