2 items from 2014
Once a leading global brand, Man United's fortunes are plummeting, on and off the pitch. Stuart Jeffries seeks out some business advice on how to get back in the game
Three years ago, a survey claimed that Manchester United was the most hated company in Britain. How strange – it hadn't done anything wrong. It had never lost an item of luggage, never served up a duff burger or lukewarm latte, never hiked utility bills, its managers didn't have their snouts in the bonus trough, it had never been bailed out with taxpayers' billions, never buggered up your broadband. But it was still more loathed than RyanAir, McDonald's, Starbucks, British Gas, Rbs, Lloyds or BT.
Why? The best a spokesman for Online Opinions could manage was: "Manchester United is possibly a victim of its own success and the way it is viewed by passionate fans of its rivals." For the passionate fans of Manchester United, »
- Stuart Jeffries
Mixed reviews and Benefits Street controversy have hampered the Channel 4 series' fortunes – will viewers want more?
It had all the ingredients of a surefire TV hit – a format that has already proved popular in the Us, a cookery competition with a twist, and the country's most talked-about TV presenter, Nigella Lawson.
And yet viewers appeared not to have the stomach for Channel 4's The Taste, which debuted with 1.8 million viewers – a reasonable portion – in the new year, only for half of the audience to lose their appetite for Tuesday night's second episode, tumbling to just 1 million viewers, 4.2% of the TV audience.
Recorded before the acrimonious fraud trial of her two former assistants, in which she was forced to admit her use of cocaine and cannabis, Lawson's presence was expected to give the series a big ratings lift.
It ended up with fewer than half the viewers of »
- John Plunkett
2 items from 2014
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