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3 items from 2015

‘Smosh: The Movie’: The Biggest Test Yet for Crossover Appeal of Digital Stars

22 July 2015 9:00 AM, PDT | Variety - Film News | See recent Variety - Film News news »

Meet Ian Hecox and Anthony Padilla — accidental international comedy superstars.

Ten years ago, the Internet-famous duo behind Smosh were teens hanging out in the Sacramento suburbs making funny videos and song parodies just for the hell of it, and sharing them with friends on this new site called YouTube.

Today, Smosh is a multimillion-dollar enterprise, counting more than 30 million subscribers across its six YouTube channels, and encompassing merchandise, comics and game apps. The guys are on the vanguard of a trend Hollywood is eyeing closely: They’re starring in “Smosh: The Movie,” a slapstick-y caper in which Hecox and Padilla teleport into different YouTubers’ channels in a quest to delete an embarrassing video of Anthony. The comedy is set for digital release July 24, after a red-carpet premiere in Los Angeles and fan screening in Anaheim, Calif., timed for the annual VidCon online-video confab.

“It’s something that the fans really wanted, »

- Todd Spangler

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YouTube Stars Jenn McAllister, Lauren Luthringshausen’s ‘Bad Night’ Gets Release

17 June 2015 7:00 AM, PDT | Variety - Film News | See recent Variety - Film News news »

Grb Entertainment has set a July 21 release for its first film, teen comedy “Bad Night,” with YouTube stars Lauren Luthringshausen and Jenn McAllister, Variety has learned exclusively.

Bad Night” will be released through Vimeo on Demand. The cast includes Matt Walsh (“Veep”), June Diane Raphael (“Grace & Frankie”), Adam Pally (“The Mindy Project”), Jack McBrayer, Molly Ringwald and Casey Wilson (“SNL”).

Luthringshausen and McAllister play high school students who are mistaken for famous art thieves after getting into the wrong car during a field trip. The duo — better known online as LoveLaurenElizabeth and JennXPenn — has nearly 3 million YouTube subscribers and over 4 million followers on their social media platforms.

Chris and Nick Riedell directed from Daniel Kinno’s script. A.J. Tesler produced with Luthringshausen and McAllister. Grb president Gary R. Benz and Michael Branton are the exec producers.

The Riedell siblings created the YouTube film “Camp Takota.” Grb has previously produced “Intervention” on A&E, »

- Dave McNary

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Production Company Grb Entertainment Shops ‘Camp Takota’ Worldwide

13 April 2015 8:11 AM, PDT | | See recent Tubefilter News news »

In February 2014, Camp Takota became available for digital download. Since then, the feature film led by YouTube stars Mamrie Hart, Grace Helbig, and Hannah Hart has been purchased several hundred thousand times. Now, a production company with an interest in digital stars is looking to add to the film's popularity. Grb Entertainment has announced it will shop Camp Takota internationally at Miptv.

Miptv, which occurs each year in Cannes, France, is one of the largest annual markets of TV and digital content. The 2015 edition runs between April 13-16. Grb Entertainment, which has aired its shows in Canada, the UK, France, Germany, and Japan, will use the event to search for international distributors for Camp Takota, which stars its three leads as friends who reunite at their former summer camp.

Grb, best known for producing reality TV, is one of the companies at the forefront of a recent trend that has »

- Sam Gutelle

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