3 items from 2015
Some people seem to think Oscar campaigns are a recent phenomenon. In truth, they are as old as the awards themselves: In Hollywood, creativity and marketing have always gone hand in hand.
While many contenders get the heebie-jeebies at the word “campaign,” it’s all part of a long tradition that includes screenings, handshaking — and ads.
On March 18, 1931, Variety ran a full-page ad headlined “Take it again, Norma!” MGM congratulated Norma Shearer on her win for “The Divorcee” and predicted she would be nominated again for “Strangers May Kiss.” The ad showed an Oscar statuette, though that image has long been banned from subsequent ads.
Among the earliest uses of the word “consideration” was in 1948, when Rko touted several films, including “Mourning Becomes Electra” and “The Farmer’s Daughter.”
Over the years, the campaigning has sometimes been subtle, sometimes blatant. In the late-1950s and early ’60s, Lustre-Creme shampoo ran »
- Tim Gray
EW reports Garry Marshall has been cast in season two of The Odd Couple, on CBS. Marshall will cameo as Oscar Madison's father. Based on the Neil Simon play, Marshall and Jerry Belson created the 1970 ABC TV series, starring Jack Klugman as slob Oscar Madison, and Tony Randall as neatnik Felix Unger. In February 2015, CBS premiered this latest remake, with Matthew Perry and Thomas Lennon in the respective roles.
Despite a ratings slide, in May 2015, CBS renewed the series for a second season. Per EW, the season two premiere date has not yet been announced. Along with Perry and Lennon, The Odd Couple cast includes Lindsay Sloane as Emily; Wendell Pierce as Teddy; and Yvette Nicole Brown as Dani. CBS credits Marshall as Executive Consultant.
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Sam Simon left a big impression on those he worked with during his long run as a comedy writer, director and producer.
The co-creator of “The Simpsons” also made sure that his legacy would endure well beyond the screen, thanks to his well-documented effort to give away most of his fortune after he was diagnosed with terminal colorectal cancer in 2012. Simon died March 8 at his home in Los Angeles. He was 59.
Dan Castellaneta, a stalwart of “The Simpsons” as the voice of Homer and many other characters, also worked with Simon on three other series: Fox’s “The Tracey Ullman Show” and “The George Carlin Show” and ABC’s “Sibs.” Here Castellaneta shares memories of the writer-producer he credits with changing the course of his career. — Cynthia Littleton<
“I first met Sam while we were doing “The Tracey Ullman Show.” My first memory of him from those days was that »
- Dan Castellaneta
3 items from 2015
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