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2 items from 2010

Influential CAA Agent Martin Baum Passes On

6 November 2010 10:50 AM, PDT | The Wrap | See recent The Wrap news »

Martin Baum, an key player in the growth of the Creative Artists Agency into a leading talent-representation force in Hollywood, has died at the age of 86, an agency executive told TheWrap. No cause of death was disclosed. Information regarding memorial services is pending (please check back to this story for an update). Baum joined CAA just a year after it started, in 1976, merging his Martin Baum Agency with the firm founded by Michael Ovitz, Ron Meyer, Michael Rosenfeld Sr., Rowland Perkins and Hill Haber. Baum, who maintained daily appearances into CAA »

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Longtime CAA Agent Marty Baum Dies

5 November 2010 3:03 PM, PDT | The Hollywood Reporter - Movie News | See recent The Hollywood Reporter - Movie News news »

Marty Baum, who helped forge CAA into a powerhouse agency when he joined the fledgling firm in 1976, died Friday. He was 86.

No cause or place of death was immediately reported.

Formed by ex-William Morris agents Mike Rosenfeld, Michael Ovitz, Ron Meyer, William Haber and Rowland Perkins in 1975, CAA started out by focusing on TV deals and needed the movie business to enter the agency big leagues.

So they hired Baum, a former Broadway talent agent who had moved to ABC to produced feature films for the network's ABC Motion Pictures arm.

Baum represented Joanne Woodward, giving CAA an in to sign her husband, Paul Newman. Dustin Hoffman, Robert Redford and others soon followed, giving CAA big-time influence in the film business.

Baum's other clients over the years included Sidney Poitier, Richard Attenborough, Blake Edwards and Julie Andrews, Gene Wilder, Bette Davis, Rock Hudson, John Cassavetes, Carol O'Connor, Richard Harris, Harry Belafonte, »

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