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1 item from 2011


Peppa Pigs might fly: children's TV sensation heads for Us stores

31 May 2011 4:06 PM, PDT | The Guardian - TV News | See recent The Guardian - TV News news »

Fisher-Price merchandising deal could tranform popular UK cartoon character into a $1bn brand

Move over Miss Piggy, there's a new sow in town. Britain's Peppa Pig is about to take the Us by storm after a merchandising deal was announced yesterday with Fisher-Price that could see the franchise become a $1bn brand.

Peppa Pig started winning pre-schoolers' hearts in 2004 as the rosy-cheeked character who likes to jump in muddy puddles in a five-minute children's animation on Channel 5.

The creation of award-winning British animators Neville Astley and Mark Baker, Peppa Pig is now worth more than £200m a year in merchandising sales in the UK alone, outselling Fireman Sam and Thomas the Tank Engine.

The franchise includes a live theatre show and the recently opened Peppa Pig World theme park in Hampshire. Her influence was such that Peppa was pulled out of a Labour party event at a Sure Start centre »

- Mark Sweney

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