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6 items from 2012
Are Movie Trailers Now Bigger than the Movies Themselves?
10 April 2012 4:56 PM, PDT | Rope of Silicon | See recent Rope Of Silicon news »
This week we're in the midst of TriStar's marketing blitz for Rian Johnson's new film Looper. Beginning on Monday, the studio started releasing the first of three trailer teasers leading up to the Thursday unveiling of the first feature trailer for the film, which arrives in theaters on September 28. Parent company Columbia Pictures did something similar at the beginning of the month with their remake Total Recall, Fox did it earlier this year with Prometheus, Open Road did it with The Host (one year before the film hits theaters) and it has become a common practice for upcoming films. Frequently people will lament the new marketing tactic saying, "What next, a teaser for a teaser of a trailer?" Personally I have grown to accept the practice. After all, it doesn't hurt me, I hardly watch trailers as it is. But it does have me wondering, has pre-release hype essentially »
- Brad Brevet
Vote: Do You Like Watching Trailers For Trailers?
10 April 2012 10:28 AM, PDT | Huffington Post | See recent Huffington Post news »
On Monday, iTunes Trailers debuted a new vignette for the upcoming sci-fi action film "Looper," starring Bruce Willis and Joseph Gordon-Levitt. A vignette, not a trailer.
"The teaser trailer is going to be right here on iTunes Trailers in three days," said director Rian Johnson at the end of the video. "So, come back here and check it out."
As the Los Angeles Times reports, trailers for trailers are all the rage in Hollywood at the moment. "Looper" happens to be the fourth high-profile release to attempt the tactic in the last few months, following in the footsteps of "Prometheus," "Breaking Dawn Part 2" and even "Total Recall."
"We teased the teaser," Fox Chief Marketing Officer Oren Aviv told Times reporter Ben Fritz about the "Prometheus" teaser. "And it was viewed 29.7 million times."
That's all well and good, but does anyone actually like watching trailers for trailers? HuffPost Entertainment didn't post the "Looper" teaser, »
- The Huffington Post
Debbie Miller Joining Fox as Executive VP Marketing
19 March 2012 3:51 PM, PDT | The Hollywood Reporter | See recent The Hollywood Reporter news »
Debbie Miller is joining 20th Century Fox as executive vp marketing. Miller, who served a stint at Fox earlier in her career, will oversee publicity, promotion, research and digital marketing strategies. She will take up the post April 23, reporting to Fox chief creative officer Tony Sella and chief marketing officer Oren Aviv. Photos: Fox's All-Star TCA Party 2012: Red Carpet Interviews Additionally, Sella and Aviv announced Monday that Kevin Yoder, who most recently worked as managing director for MarketCast, is joining the studio as executive vp research and strategy. Miller has been executive vp worldwide marketing at CBS
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- Gregg Kilday
Twentieth Century Fox Names Debbie Miller Evp Of Marketing And Kevin Yoder as Evp Research And Strategy
19 March 2012 2:50 PM, PDT | Deadline Hollywood | See recent Deadline Hollywood news »
Breaking… Former Warner Bros and CBS Films executive Debbie Miller will join Twentieth Century Fox on April 23rd as Evp of marketing. The announcement was made today by Fox chief creative officer Tony Sella and chief marketing officer Oren Aviv, to whom Miller will report. Miller previously worked with Sella at Fox as a VP of national publicity. Additionally, Twentieth Century Fox has hired Kevin Yoder, who most recently worked as managing director for MarketCast, as Evp of research and strategy. He starts April 10th. In a statement, Aviv commented Aviv: “Debbie brings an impressive mix of strategic marketing expertise across a wide array of platforms, and a distinctive, synergistic approach to everything she’s undertaken. Tony and I know we will all benefit from Debbie’s incredible filmmaker relationships and deep experience.” Added Sella: “It’s great when you can welcome one of your family members back into the fold. »
- NIKKI FINKE
Arnon Milchan Having Wine With His Whine?
13 February 2012 10:03 AM, PST | Deadline Hollywood | See recent Deadline Hollywood news »
This mean-mail from Arnon Milchan to his New Regency staff was all over the Twentieth Century Fox lot 2 weeks ago. (I received it, thought it was ridiculous, and can’t believe others are touting it – so here it is…) Fox film execs at the time explained it to me thusly: “When things tend to slow down at his company, Arnon gets bored. New Regency is refocusing under a new regime, and Arnon is upset there’s nothing in the pipeline after Alvin & The Chipmunks: Chipwrecked, In Time, and What’s Your Number. There’s just a Russell Crowe movie that’s a negative pickup. This is a message from Arnon to Brad Weston and Carla Hacken to step it up. It’s like Arnon is saying, ‘See how serious I am? I’m beating them into shape.’ But it’s well-known by the New Regency staff to ‘Beware if Arnon »
- NIKKI FINKE
‘Chronicle’ Plans Interactive Ad During Falcons-Giants Game
7 January 2012 6:00 AM, PST | Speakeasy/Wall Street Journal | See recent Speakeasy/Wall Street Journal news »
From protagonist-inspired clothing lines to interactive digital billboards, film and TV studios are always on the lookout for the next attention-grabbing revenue-raising marketing strategy.
To promote their coming science fiction film “Chronicle,” Twentieth Century Fox is booking airtime during the second quarter of the Falcons-Giants wild card game on Sunday to debut their Qr code “billboard,” a five-second flash of a kind of matrix barcode that, when captured by mobile and internet devices, will link the user to some exclusive footage. »
- Alexandra Cheney
2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2004 | 2003 | 1997
6 items from 2012
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