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The Beast Must Die

2 September 2014 1:00 PM, PDT | Trailers from Hell | See recent Trailers from Hell news »

Here's another installment featuring Joe Dante's reviews from his stint as a critic for Film Bulletin circa 1969-1974. Our thanks to Video Watchdog and Tim Lucas for his editorial embellishments!  

Which one is the werewolf? Finding the answer makes a neat gimmick, smart promotion of which should make this otherwise tame British import a strong contender in ballyhoo markets. Rating: PG.

This British horror mystery has a good audience‑participation gimmick going for it: a "Werewolf Break," during which the story stops to allow viewers to shout out the name of whichever suspicious character they think is the werewolf that's been wiping out other cast members. Reminiscent of the sort of surefire gimmickry that William Castle specialized in during the early '60s, this bit is being shrewdly promoted by the always showmanship‑minded Cinerama Releasing, and should boost The Beast Must Die to good grosses in fast saturation playoff. »

- Joe Dante

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