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1 item from 2014


27 May 2014 1:00 PM, PDT | Trailers from Hell | See recent Trailers from Hell news »

Here's another installment featuring Joe Dante's reviews from his stint as a critic for Film Bulletin circa 1969-1974. Our thanks to Video Watchdog and Tim Lucas for his editorial embellishments!   Currently tearing up ballyhoo market boxoffice records, this generally ordinary horror film has a potent selling gimmick in its rat heavies. A big grosser for the broad range of markets thanks to unusually powerful promotion campaign. Rating: Gp.

Willard, the tender story of a boy and his killer rats, is already the surprise hit of the season, thanks largely to a shrewd ballyhoo campaign devised by the showmen at Cinerama releasing which makes the Bcp Production a virtually irresistible attraction for a broad range of thrill fans. Far better horror films have come and gone in recent years, but without Willard's main distinction‑its rat gimmick, which is bringing out the monster fans, the kids and anyone else »

- Joe Dante

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