Kmart has launched #UglySweaterforBetter — a social media campaign that asks people to show off their favorite ugly sweaters in selfies, photos and videos while challenging others to do the same — to benefit St. Jude Children's Research Hospital. Starting today through December 24, Kmart will donate $1.00 to St. Jude for every qualifying Facebook, Instagram or Twitter post that tags @Kmart and @stjude and includes the campaign hashtag #UglySweaterforBetter.
Backing this first-of-its-kind campaign built upon the sharing of ugly sweaters is a wide array of Kmart and St. Jude celebrity supporters and donors, including Adam Levine, Jaclyn Smith, Lucy Hale, Reggie Bush, Raven-Symonè, Camilla Belle, Olivia Holt, Bryan Greenberg, and many more. They will challenge other celebrities, family members, friends and fans to give back this holiday season.
“Kmart has been selling ugly holiday sweaters for decades, and