Forecasts are for mostly sunny weather — a contrast with the unpredictable conditions for the independent sector for both buyers and sellers. That state of affairs is front and center due to trio of factors: a brutal year at the domestic box office with 2017 revenues lagging last year by 5%; majors focusing on franchise tentpoles; and questions surrounding traditional distribution through theaters.
Jonathan Kier, president of international sales and distribution at Sierra/Affinity, said Afm remains vital to the independent film world.
“It’s the most important market after Cannes,” he noted. “It’s a pleasure because buyers want to make pre-buys before films go into production. The buyers have been asking us not to make the Toronto Film Festival a market since that festival is about selling finished films.”