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The poster shows the four Turtles (Leonardo, Donatello, Raphael and Michelangelo) jumping from the top of an exploding skyscraper, said to be from New York, above the Australian September 11 release date. In addition, the characters jumping from the building echoed some of the scenes from 9/11.
After receiving much criticism online, particularly on social media sites, Paramount has since withdraw the poster from its site, as well as Facebook and Twitter.
“Combining that image and date was a mistake,” Paramount Australia said. “We are deeply sorry to have used that artwork for the marketing materials promoting the September 11 opening in Australia….We intended no offence and have taken immediate action to discontinue its use.”
- Scott Davis
Tj Miller was cast in "Transformers: Age of Extinction," the biggest movie of 2014. But according to the actor, he'll never work with director Michael Bay again, mostly due to the helmer's crazy personality. "[Bay] has a specific way of communicating with people," he explained. "Once he said to me, 'Nothing that you've said is funny Tj! Not one thing all day! We hired you to be funny! There's 300 people here! None of them are laughing at you! Say something funny! I can still cut you out of the movie!' And I said, 'Michael, I would love that because then I would be able to leave right this instant!' And he said, 'Say something funny! You haven't even made the Make-a-Wish kids laugh!' To be fair to him, I hadn't, and they were standing there like, 'This... was not our wish.' Then the second the cameras stopped rolling he would say, »
The studio came under fire for the unfortunate juxtaposition and swiftly removed the poster from Twitter and Facebook.
In a statement issued to Digital Spy, Paramount Australia said: "We are deeply sorry to have used that artwork for the marketing materials promoting the September 11 opening in Australia.
"Combining that image and date was a mistake. We intended no offence and have taken immediate action to discontinue its use."
Watch a trailer below: »
First up this week is the Guillermo del Toro-produced animated film The Book of Life, coming in with a PG-rating while it's followed by a pair of PG-13 rated films in the board game adaptation Ouija and the Michael Bay-produced Teenage Mutant Ninja Turtles. Then we have the Rob Cohen-directed thriller starring Jennifer Lopez, The Boy Next Door coming in with an R-rating. Finally, some of you were wondering what was up with the title for the The Best Exotic Marigold Hotel sequel since it was listed as The Second Best Exotic Marigold Hotel 2 on last week's bulletin. Well, the MPAA has updated the film this week and the film's official title is The Second Best Exotic Marigold Hotel. This week's complete bulletin follows. Ava & Lala Rated PG For rude humor and some action. Believe Rated PG For thematic elements, language and smoking. Believe Me Rated PG-13 For some language. »
- Brad Brevet
Following backlash for a “Teenage Mutant Ninja Turtles” poster depicting the titular turtles jumping from an exploding building above the “September 11″ Australian release date, Paramount Australia has issued an apology and removed the tweet containing the poster (pictured below).
“We are deeply sorry to have used that artwork for the marketing materials promoting the September 11 opening in Australia,” Paramount said in a statement issued to Buzzfeed. “Combining that image and date was a mistake. We intended no offense and have taken immediate action to discontinue its use.”
Paramount Pictures Australia tweeted the image from their Twitter account, @ParamountAU, on Tuesday. It didn’t take long for Twitter users to sign off on the poster, calling it insensitive to put the image with the 9/11 date.
The image was promptly removed from Paramount Australia’s Twitter and Facebook accounts after complaints began to roll in. Neither social media account has addressed the controversy beyond the statement. »
- Alex Stedman
And this is why marketing teams should take a closer look at their material before sending it out into the world. Paramount Pictures Australia tweeted a photo to promote the release of Michael Bay's Teenage Mutant Ninja Turtles, an (unnecessary) reboot of the childhood classic. The poster (pictured above) they tweeted out featured the turtles falling from a burning skyscraper, and that image, combined with the Sept. 11 release date in Australia, really rubbed people the wrong way. It is very difficult to imagine how this got past each level over at Paramount without someone at least noticing the unfortunate combination. Even if the poster was designed before Tmnt got a release date in Australia, no one put two and »
There’s no shortage of love for the way Marvel has crafted its Cinematic Universe, especially from yours truly. They’ve created an entire market for themselves by weaving nine — soon to be ten — movies together into an impressive spandex suit. From Iron Man in 2008 to this year’s unofficial summer kick-off movie Captain America: The Winter Soldier, every Marvel movie is the next piece in a much larger puzzle. Like clockwork, we wait in darkened theaters through lengthy credits to get to the end, where a little tease usually awaits for what comes next. Each film is built with the next stage in mind. It’s a phenomenon not limited to Marvel, though. They simply seem to have perfected it. Warner Bros. is about to set off on a voyage to build its DC Comics universe. And Michael Bay this summer rebooted his entire franchise and took Transformers in a new direction. Every »
- Neil Miller
New artwork for the film's Australian release was unveiled through Paramount Australia's Twitter and Facebook feeds earlier today (July 29), but swiftly deleted when followers highlighted the unfortunate juxtaposition of date and imagery.
Users took to social media to comment, with many questioning how the artwork got approved.
How does this make it past marketing? Ninja turtles poster invokes 9/11 attack: http://t.co/UXLHwq7GUr
— Jessica Durando (@JessicaDurando) July 29, 2014
@ParamountAU Really? 9/11? Jumping out of an exploding building?
— Ty Yilmaz (@yilmaz16) July 29, 2014
You might want to rethink either that release date or the exploding skyscraper, Paramount. Just saying.
— Alex Shaw (@NewCenturyShaw) July 29, 2014
@ParamountAU that appears to be in bad taste
— Hot Oyster (@HotOyster) July 29, 2014
Wow. Someone's getting fired for this: @ParamountAU Check out the »
Having only been released to the world on July 24th, the first trailer for the hotly anticipated Fifty Shades of Grey has now hit well over 36.4 million views on YouTube to become the most viewed trailer of the year so far, surely proving that it’s not only bored housewives who are curious about it.
The trailer dethroned Teenage Mutant Ninja Turtles which had been the previous high with 31 million views back in March. The trailers for Gareth Edwards Godzilla reboot and Michael Bay’s Transformers 4: Age of Extinction share the third spot with 26.3 million views in it’s first week of release. Both meagre numbers in comparison considering how successful both blockbusters were.
- Gavin Logan
The Hollywood Reporter had the news Sunday, noting that it puts Age of Extinction well on its way to breaking the $1 billion mark globally for the year and not far off from the $1.12 billion earned by Transformers: Dark of the Moon.
At first this news may not sound surprising. Bay made a movie set in China, loaded it with Chinese product placement, cast local Chinese actor Bingbing Li and utilized Chinese resources as part of the shoot, and the effort paid off handsomely.
But the bigger side of the story is that Age of Extinction is one of the first films that was released simultaneously with the American release, effectively minimizing some of China’s more rampant bootlegging of Hollywood movies. »
- Brian Welk
While critics may be saying relatively the same thing about these films, things are shaping up very differently at the box office for the two big releases this weekend. Lucy, getting slightly worse reviews than its competition Hercules, nevertheless took the first-place spot with $43.9 million – more than enough to be make money against its $40 million budget. Hercules took second with $29.8 million, but the Dwayne Johnson vehicle has a much bigger debt to pay off, still needing to cover over $70 million of its $100 million production costs (and could be doing better overseas).
The rest of the box office is a mixed bag; third place went to Dawn of the Planet of the Apes with $16.8 million, which became a domestic success this weekend by crossing its $170 million costs. The Purge: Anarchy dropped off from its debut week, but it still made a splash, earning $10.5 million and ensuring the low-budget terror franchise will »
- Seth Paul
The media blitz for Teenage Mutant Ninja Turtles has been in full effect for a while now. Countless clips and TV spots have already been released, and with the movie coming out in a little over a week, there’s no need to go into too much detail about the footage that was shown during Paramount’s presentation for the film. I will say, though, that while the action is exactly what you’d expect from a Michael Bay-produced film, the humor was surprisingly on point, albeit unabashedly geared towards a younger audience. The footage also further hinted at April O'Neil's shared history with Splinter.
The panel consisted of producers Brad Fuller and Andrew Form, co-creator Kevin Eastman, director Jonathan Liebesman, and cast members Megan Fox (April O’Neil) and Will Arnett (Vernon Fenwick). During the Q&A portion, Eastman deftly sidestepped a question about previous incarnations of the script involving aliens, »
- Eli Reyes
<< Continued from "Weekend Report"Playing at 361 theaters, spy thriller A Most Wanted Man cracked the Top 10 with $2.7 million. That's the second-biggest opening ever for distributor Roadside Attractions, and is noticeably higher than last year's Mud ($2.2 million). With strong reviews and built-in curiosity surrounding the final lead role from Philip Seymour Hoffman, this should be a solid performer in the weeks ahead.Richard Linklater's Boyhood expanded to 107 theaters and earned $1.73 million this weekend ($16,121 average). The movie has now earned $4.1 million, which ranks fifth all-time for distributor IFC Films. According to IFC, there will be an aggressive expansion over the next few weeks that will include a national television advertising campaign. It's unclear exactly how high this can go, but a total north of $15 million seems like a likely outcome.Gabriel Iglesias stand-up flick The Fluffy Movie opened to $1.3 million from 432 theaters. In comparison, Kevin Hart: Laugh at My Pain »
- Ray Subers <firstname.lastname@example.org>
Welcome to Screen Rant’s “Geek Picks,” where we collect the finest movie-related geekery from around the Web. Today you’ll find Michael Bay giving fans a sneak peek at the Ninja Turtles’ hyper-realistic CGI genitals; steampunk Disney; the Stan Winston school at Comic Con; Woody acting like Woody; and Jimmy Fallon & Jon Hamm’s ’80s TV show. All that and more on this edition of Sr’s Geek Picks!
To kick things off today, Flavorwire has The Most Ridiculous TV Show Concepts in Pop Culture.
If you have any Geek Picks of your own, please send them to srgeekpicks(at)gmail(dot)com and you could be featured in a future post!
Click to continue reading Sr Geek Picks: Comic-Con Poolside Cosplay, Tmnt Anatomy Jokes & More
- Justin Vactor
Michael Bay's Transformers: Age of Extinction has become the first movie ever to cross the $300 million mark in China, underscoring the growing might of what is now the world's second-largest box office. Through Sunday, Paramount puts the movie's official Chinese tally at $301 million and the global haul at $966.4 million, meaning Age of Extinction is only a day away from becoming the first title of 2014 to hit $1 billion in worldwide ticket sales and ultimately match the $1.12 billion earned by the last entry, Transformers: Dark of the Moon. Domestic Box Office 'Lucy' Overpowers
- Pamela McClintock
With less than two weeks to go until its release, Paramount Pictures has debuted a new TV spot for Teenage Mutant Ninja Turtles, which offers up some new footage from the live action reboot. Take a look below after the official synopsis…
“The city needs heroes. Darkness has settled over New York City as Shredder and his evil Foot Clan have an iron grip on everything from the police to the politicians. The future is grim until four unlikely outcast brothers rise from the sewers and discover their destiny as Teenage Mutant Ninja Turtles. The Turtles must work with fearless reporter April and her wise-cracking cameraman Vern Fenwick to save the city and unravel Shredder’s diabolical plan.”
Teenage Mutant Ninja Turtles sees Jonathan Leibesman (Wrath of the Titans) directing and Michael Bay (Transformers: Age of Extinction) producing. Featuring in the cast are Megan Fox (Transformers) as April O’Neil, »
- Gary Collinson
Warner Bros. showed off the first footage from George Miller's Mad Max: Fury Road today, and it was exciting as hell. I loved what I saw in the footage shown, and it really brought back that same feeling I had when I saw the original film for the first time. I was really blown away by the footage, and it definitely gives Michael Bay a run for his money in terms of action, because this thing looks batshit insane! The studio has since released four new character posters for the extremely cool looking film featuring Tom Hardy as Max, Charlize Theron as Imperator Furiosa, Nicholas Hoult as Nux, and Hugh Keays-Byrne as Immortan Joe.
The footage starts with Max standing next to his car as a two-headed lizard runs toward him that he steps on. Max says in a voiceover, "My name is Max. My world is fire and blood. »
- Joey Paur
At Comic-Con late Thursday night, Paramount held a surprise sneak peek of its upcoming found-footage time-travel film Project Almanac, from first-time feature director Dean Israelite and Michael Bay’s Platinum Dunes. Originally scheduled for release back in February, it was postponed until January of 2015 to give Paramount and MTV Films time work out a marketing strategy. Some of that strategy will no doubt be based on the response of the select Comic-Con audience at this screening, which was generally positive despite the late hour (it started just after 11:00 pm). Hit the jump for my Project Almanac preview. No doubt this film will be watched closely by fans of the 1983 Matthew Broderick thriller War Games, since Israelite has just signed on to direct the remake. It’s not hard to see the similarities. Both films center on an awkward but brilliant teenager whose talents get him in over his head »
- Cindy White
Veteran production exec Scott Bernstein is leaving Universal to become an independent producer on a trio of studio projects.
Bernstein will be working as a producer on the Universal movies “Mama 2,” “Ride Along 2″ and “Straight Outta Compton.” He joined the studio in 2004 and has been exec VP of production for the studio since late 2009.
Bernstein oversaw production on “Ride Along,” starring Ice Cube and Kevin Hart, which became the highest-grossing film ever released in January at $134 million and won the box office for three weeks in a row.
“Ride Along 2″ has already been dated for Jan. 15, 2016.
He also oversaw production on Guillermo del Toro’s “Mama,” which grossed more than $147 million worldwide.
Bernstein also worked on Melissa McCarthy’s “Identity Thief,” “The Break-Up,” “Role Models” and “Hellboy 2: The Golden Army.” He’s been developing a reboot of “Battlestar Galactica”; attached Jj Abrams and Bad Robot to the »
- Dave McNary
We're just mere weeks away from seeing Michael Bay's vision of the heroes on the half shell fully realized in their fifth big-screen outing (it opens August 8), but we do know Teenage Mutant Ninja Turtles has something to do with a villain named Shredder and the four deadly turtles who need to take him down with help from journalist April O'Neil (Megan Fox) and her wisecracking cameraman (Will Arnett). Here, Megan Fox describes being a Lord of the Rings nut--and why if anyone was to discover Bigfoot out in the woods, she'd be the one. Go on, you know you want to see this. Director Jonathan Liebesman
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