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Steven Spielberg's A.I.: its groundbreaking marketing campaign

13 February 2017 3:09 AM, PST | Den of Geek | See recent Den of Geek news »

Ryan Lambie Feb 16, 2017

Who killed Evan Chan? Over 15 years on, the marketing campaign for Steven Spielberg's A.I. remains unique, Ryan writes...

When it came to Steven Spielberg's 2001 sci-fi film, A.I.: Artificial Intelligence, Jeanine Salla played a low-profile yet important role. Educated at Bangalore University, Salla was an expert in engineering and machine intelligence, and considered so important to the makers of A.I. that she was given a credit in the movie's posters and trailers.

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The only thing was, Jeanine Salla never existed.

Before the spring of 2001, almost nothing had been seen of Spielberg's latest sci-fi movie. That the director had taken over the project from his late friend Stanley Kubrick was well known, as were its origins in a story by British sci-fi writer Brian Aldiss called Supertoys Last All Summer Long. But Spielberg had remained secretive through A.I.'s shoot, »

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