UniFrance, the French film promotion org, is launching the first edition of Mercado del Cine Frances, a mini-mart hosted this week during Miami Intl. Film Festival.
As part of the mini-mart, UniFrance is organizing 26 screenings of French films in theaters of the Regal chain. The first edition
has drawn 17 French sales agents including Wild Bunch
, Le Bureau, Elle Driver
, Le Pacte, Bac, Gaumont, Snd and Versatile, and 27 Latin American distributors, including Mexico’s Mantarraya and Nueva Era Films, which organizes a French Film Tour all year around in Mexico and central America, Brazil’s Imovision, Argentina’s Cdi and Cine Colombia.
The Mercato is part of our strategy to organized targeted events in key markets around the world — we already have the Rendez-Vous with French Cinema in Paris, New York, Seoul and Tokyo,” said Gilles Renouard, managing director of UniFrance. “The Latin American is growing very rapidly — Mexico actually boasts