Sony’s family comedy “Peter Rabbit” is tracking for a launch that weekend in the $18 million range and Warner Bros.’ Clint Eastwood thriller “15:17 to Paris” should arrive with about $10 million.
The projected “Fifty Shades Freed” launch isn’t as strong as its predecessors “Fifty Shades of Grey,” which opened with $85.2 million in 2015, and “Fifty Shades Darker,” which opened with $46.6 million on the same weekend last year. The two films, co-starring Dakota Johnson as Anastasia Steele and Jamie Dornan as Christian Grey, have combined to gross $950 million worldwide.
Tracking shows “Fifty Shades Freed” with an impressive 74% total awareness and 26% definite interest. E.L. James’ erotic romance trilogy was a sensation when published in 2011 and 2012. James Foley directed “Fifty Shades Freed” from a script by Niall Leonard, James’ husband.
Reprising their roles from “Fifty Shades Darker” are Marcia Gay Harden