The only commercial Elvis ever made for anyone besides RCA Victor, the label for whom he recorded,
debuted on 6 November 1954 for Southern Made Doughnuts. He sang the jingle "You can get 'em piping hot after four PM, you can get 'em piping hot. Southern Made Doughnuts hit the spot, you can get 'em piping hot after four PM." In October 1956, Elvis recorded two 50-second radio commercials for RCA's Victrolas, as well as for the bonus SPD-22 and SPD-23 Extended Play records. Sent to radio stations on a 12-inch, single-sided disc, Elvis is the announcer on both spots, which also include excerpts of songs from his both Extended Plays. The LP itself is incredibly rare as it was issued only to those radio stations running the spots.
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