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Peter Liguori, Peter Chernin and Carrie Underwood at event of American Idol
,2,76,14,118,arialbd,7,255,255,255,1_.jpg "Jimmy Kimmel Live!: Season 7: Episode 88 -- Conference welcome by Jimmy Kimmel, Los Angeles Mayor Antonio Villaraigosa, Michael Benson, EVP Marketing of ABC Entertainment Group and PromaxBDA Chairman, and Jonathan Block-Verk, President and CEO of PromaxBDA. In addition, widely regarded as one of the most creative minds in the entertainment business, Peter Liguori presents \"Marketing at the Edge of Madness\" on the PromaxBDA main stage for the first time. With more than 25 years of success in this ever-changing entertainment industry, Peter Liguori brings with him his unique points of view on the creative process, his thoughts on the value of marketing and his vision on how to truly break through in today's crowded media marketplace and hyper-networked world.")
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