Why is there an ad on the right side of the page?

IMDb has always strived to maintain a good user experience when it comes to serving ads. We continually listen to your feedback regarding ad display and make appropriate adjustments when necessary and feasible. That said, ad revenue is an important part in helping us to continue to provide you with the highest quality of content and features available. The right-hand side placement of the ad rectangle is a common placement on a majority of sites and more importantly, is the most common placement where a user would expect to see an ad.

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