How do you choose the reviews displayed on a film's main page?

Due to space limitations, only one user review can be featured on a film's main title page at any time. The featured review is selected among the most useful reviews available for that title. Please note that, while certainly playing a big part, the 'usefulness' factor is not the only one governing the display and placement of reviews on the site. Reviews that are judged to be well written by our editors and rated most useful by other users have a higher probability of being selected for the title page spot but most reviews are eligible to be chosen as the featured comment. The exceptions are reviews that are deemed unsuitable by our moderators.

The featured review is rotated hourly to ensure that as many eligible reviews as possible are given their chance in the spotlight.

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