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Joe Gillis: You're Norma Desmond. You used to be in silent pictures. You used to be big.
Norma Desmond: I *am* big. It's the *pictures* that got small.
Norma Desmond: They took the idols and smashed them, the Fairbankses, the Gilberts, the Valentinos! And who've we got now? Some nobodies!
Joe Gillis: I didn't know you were planning a comeback.
Norma Desmond: I hate that word. It's a return, a return to the millions of people who have never forgiven me for deserting the screen.
Norma Desmond: We didn't need dialogue. We had faces!
Joe Gillis: [
sarcastically] They'll love it in Pomona.
Norma Desmond: They'll love it everyplace.
Norma Desmond: Don't be silly.
[
hands Joe a present]
Norma Desmond: Here, I was going to give it to you at midnight.
Joe Gillis: Norma, I can't take it, you've bought me enough.
Norma Desmond: Shut up, I'm rich! I'm richer than all this new Hollywood trash! I've got a million dollars.
Joe Gillis: Keep it.
Norma Desmond: Own three blocks downtown, I've got oil in Bakersfield, pumping, *pumping*, pumping! What's it for but to buy us anything we want!
Joe Gillis: Cut out that "us" business!
Norma Desmond: What's the matter with you?
Joe Gillis: What right do you have to take me for granted?
Norma Desmond: What right? Do you want me to tell you?
Joe Gillis: Has it ever occurred to you that I may have a life of my own? That there may be some girl I'm crazy about?
Norma Desmond: Who? Some car hop, or dress extra?
Joe Gillis: What I'm trying to say is that I'm all wrong for you. You want a Valentino, somebody with polo ponies, a big shot!
Norma Desmond: What you're trying to say is that you don't want me to love you. Say it. Say it!
[
slaps him hard across the face]
[
last lines]
Norma Desmond: [
to newsreel camera] And I promise you I'll never desert you again because after 'Salome' we'll make another picture and another picture. You see, this is my life! It always will be! Nothing else! Just us, the cameras, and those wonderful people out there in the dark!... All right, Mr. DeMille, I'm ready for my close-up.
Norma Desmond: My astrologist has read my horoscope, he's read DeMille's horoscope.
Joe Gillis: Has he read the script?
Norma Desmond: There once was a time in this business when I had the eyes of the whole world! But that wasn't good enough for them, oh no! They had to have the ears of the whole world too. So they opened their big mouths and out came talk. Talk! TALK!
Norma Desmond: No-one ever leaves a star. That's what makes one a star.
Norma Desmond: [
Norma thinks Joe is a funeral director] I'd like the coffin to be white, and I want it specially lined with satin. White... or pink. Maybe red! Bright flaming red! Let's make it gay!
Joe Gillis: I'm not an executive, just a writer.
Norma Desmond: You are, are you? writing words, words, more words! Well, you'll make a rope of words and strangle this business! With a microphone there to catch the last gurgles, and Technicolor to photograph the red, swollen tongues!
Joe Gillis: Tell her, Max. C'mon, do her that favor. Tell her there isn't going to be any picture. Tell her there are no fan letters other than the ones you write.
Norma Desmond: It's not true! Max!
Max Von Mayerling: Madame is the greatest star of them all.
Norma Desmond: The stars are ageless, aren't they?
Norma Desmond: Without me, there wouldn't be any Paramount studio.
Norma Desmond: You're a writer, you said.
Joe Gillis: Why?
Norma Desmond: Are you or aren't you?
Joe Gillis: That's what it says on my Guild card.
Norma Desmond: And you have written pictures, haven't you?
Joe Gillis: I sure have. Want a list of my credits?
Norma Desmond: I want to ask you something. Come in here.
Joe Gillis: Last one I wrote was about Okies in the Dust Bowl. You'd never know because when it reached the screen, the whole thing played on a torpedo boat.
Norma Desmond: Jonesy! Hey, Jonesy!
Norma Desmond: I'll be up there again, so help me!
Norma Desmond: We don't need two cars, we have a car. Not one of those cheap new things made of chromium and spit, an Isotta-Fraschini. Have you ever heard of Isotta-Fraschini? All handmade. Cost me $28,000.