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: [on the new Fox Books superstore
] Hey, you know what? We should announce ourselves to the neighborhood. Just let them know, here we come. Kevin
: Oh, no, this is the Upper West Side, man. We might as well tell 'em we're opening up a crack house. They're gonna hate us. Soon as they hear, they're gonna be lining up... Joe Fox
: - to picket the big bad chain store... Kevin
: - that's out to destroy... Joe Fox
: - everything they hold dear. Kevin
: Yeah. Joe Fox
: Do you know what? We are going to seduce them. We're going to seduce them with our square footage, and our discounts, and our deep armchairs, and... Joe Fox
: Our cappuccino. Joe Fox
: That's right. They're going hate us at the beginning, but... Joe Fox
: But we'll get 'em in the end. Joe Fox
: Do you know why? Kevin
: Why? Joe Fox
: Because we're going to sell them cheap books and legal addictive stimulants. In the meantime, we'll just put up a big sign: "Coming soon: a FoxBooks superstore and the end of civilization as you know it."
: The electrical contractor called. His truck hit a deer last night, so he's not going to be here until tomorrow. And the upstairs shelves are delayed because the shipment of pine we ordered has beetles. Joe Fox
: Very good. *Very* good. Kevin
: And we got a fifty-thousand dollar ticket for construction workers peeing off the roof. Joe Fox
: Great, that is great!
: [a clip on the news
] I sell cheap books, I do. So sue me. T.V. Reporter
: [a clip on the news
] And that, in a nutshell, is the Fox Books philosophy. Joe Fox
: Hey! Kevin
: That's what you said? Joe Fox
: Well... yeah, that's not *all* I said. I said - aww, I can't believe those bastards! I said we were great. I said you could sit and read for hours and no one will bother you. I said we have a hundred and fifty thousand titles. I showed them the New York section. I said we were a goddamn piazza! A place in the city where people can mingle and mix and be. Kevin
: Piazza? Joe Fox
: I was eloquent. Shit! Kevin
: [At Cafe Lalo, spying on "Shopgirl"
] You know what? She looks... I mean, she almost has the same coloring as... that Kathleen Kelly person. Joe Fox
: Kathleen Kelly with the little bookstore? Kevin
: Well, why not? You said you thought she was attractive. Joe Fox
: Absolutely, yes, why not. Who cares about Kathleen Kelly? Kevin
: Well... if you don't like Kathleen Kelly, I can tell you right now... you ain't gonna like this girl. Joe Fox
: Why not? Kevin
: Because it *is* Kathleen Kelly.
: I always take a relationship to the next level. If that works out, I take it to the next level after that, until I finally reach that level when it becomes absolutely necessary for me to leave.