From "The Amazing Spider-Man: The Chinese Web: Part 1 (#2.7)"
[Emily is still angry at Peter and unwilling to trust him
] Spider-Man told you?
Yes, we're friends.
It's true, they are.
J. Jonah Jameson
The Bugle has got lots of stories and photographs just because of Peter's relationship with Spider-Man.
Well, I don't see what you and he have in common, but I don't doubt the two of you.